What is C2PA?
Think of Content Credentials as a nutrition label for digital content. Just like a food label tells you what's inside a product, Content Credentials tell you where a photo or video came from and what happened to it.
The Problem
AI can now generate images and videos that are nearly impossible to distinguish from real ones. Deepfakes, manipulated photos, and AI-generated content spread rapidly online. Without a reliable way to verify authenticity, trust in visual media erodes.
The Solution: C2PA
The Coalition for Content Provenance and Authenticity (C2PA) is an open technical standard that provides a way to trace the origin and history of digital content. It was created by a joint effort of some of the world's largest technology companies.
What Does It Record?
Capture Device
Which camera or phone took the photo β model, manufacturer, and settings.
Software Used
What applications were used to edit or process the content after capture.
AI Involvement
Whether AI was used to generate or modify the content, and how.
Edit History
A timeline of changes β cropping, filtering, compositing, and more.
Cryptographic Signature
A tamper-evident seal that proves the metadata hasn't been altered.
Date & Time
When the content was created and when each edit was made.
Who Backs It?
C2PA is backed by industry leaders including Adobe, Google, Microsoft, Sony, Meta, OpenAI, Amazon, BBC, Intel, Samsung, Nikon, Canon, Leica, Truepic, and many more. This broad coalition ensures the standard is widely adopted across cameras, smartphones, software, and social platforms.
Content Credentials vs. C2PA
C2PA is the technical standard β the specification that defines how provenance data is structured and signed. Content Credentials is the consumer-facing name for the metadata produced by C2PA. Think of it like Bluetooth: the standard has a technical spec, but users just see the brand name.
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